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Our Story


We are committed to ethical and sustainable business practices, which is why all of our own label, Diane Burkhardt, garments are hand crafted locally by our hand-picked team. Every single garment is devotedly made in Auckland by one of our committed long term sewers, who are highly valued and proud to be part of our committed team. We utilise only top quality, lasting fabrics to provide you with stunning, authentic garments that are sustainable and stand the test of time.

Ensuring the perfect fit for our customers is important to us. We understand that everyone is unique, so we offer a bespoke tailoring service in any of our exclusive designs, with garments from the current and previous seasons able to be custom made to order in additional colours, fabrics and variations. Almost half of our garments are bespoke tailored and purpose fitted to our fashion clients. We also make to measure for all sizes, all at no extra charge.

Driven by personal service, our experienced long term stylists work with our clients to ensure a perfect match and fit seven days a week. We will collaborate with you to create the perfect seasonal wardrobe, or outfit for every daywear, career wear, leisure wear, and something a bit special for special occasion and evening wear, including Mother of the Bride or Groom, all for no extra charge. Our designer, Diane Burkhardt is also available for one on one personal consultations from our on-site designer studio.

Our in house Diane Burkhardt designs are exclusive to The Cupboard, so you won’t find them anywhere else. Due to our boutique nature, all of our exclusive styles are limited edition, rather than mass produced. Exclusively available at our Ponsonby Boutique and online store. Made in NZ, made to measure, made to last.



Central to all that we do is our philosophy to delight, inspire and empower women through helping them to look and feel amazing and comfortable in their own skin. We understand that everyone is different and the perfect fit is imperative, so our bespoke made to measure service is an integral part of The Cupboard experience. With a focus on personal service, we believe in helping clients to express themselves and tell their own authentic personal story through their clothing and working with the customer to find an outfit that they love, look great in and can wear comfortably.

Under her eponymous label, designer and owner Diane Burkhardt and our committed team exclusive to The Cupboard devotedly create unique, elegant and contemporary garments and innovative designs that rouse an international following spanning Australia, Europe, America and as far afield as Japan. Proudly inspired, designed and made in New Zealand, we offer original designer women’s clothing that is fresh, innovative and ideal for easy everyday wearing, seamlessly complemented by exclusive designer labels and designer fashion accessories from Australia, Europe and all around the world. 

The best quality imported fabrics and craftsmanship are imperative to our garments, and we have a strong focus on using natural and organic fibres and fabric combinations that are easy care and long lasting. We want our garments to be special, so every garment is impeccably hand crafted with the highest attention to detail and quality by someone who is valued and proud to be part of our committed hand picked team. 

Our designs are minimalist yet unpredictable, edgy and layered, and epitomise personal expression and individuality. Collection pieces are easy to wear and work together to easily allow multiple combinations and multiple looks, making our fashion pieces versatile, comfortable and a great investment. With new styles, colours and fabrics coming in weekly, there is always something fresh, affordable and seasonally relevant available.

Now located in fashion forward Ponsonby, The Cupboard clothing store has become an iconic New Zealand fashion boutique and continues to be a leading fashion muse for the stylish modern woman in New Zealand. We delight in welcoming you into our beautiful space on Ponsonby Road where you can touch, feel and truly experience The Cupboard story.

Diane Burkhardt, Ceara & Amy

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